Suzanne FLORAT call Flozanne (Paris 1904 - 1997 Montmorency)

Flozanne is the artist name of Suzanne FLORAT, a fashion sketcher-reporter and fashion cartoonist, known for having advanced copyright protection in fashion design through her collaboration with the American daily New York Hérald Tribune and also for her collaboration with the french magazine Femina. Suzanne FLORAT was born on November 3, 1904, in the 9th arrondissement of Paris. She is the daughter of Eugène Léon FLORAT and Louise Clara REICHEL, both children of chartered accountants. His father Eugène Léon FLORAT first oriented in the same profession as his father and stepfather, before feeling the opportunity of the advent of cinema. He created, at the beginning of 1914, the Societe Anonyme Francaise d'Exploitation Cinematographique. "SAFEC", while operating a cinema, his son, Maurice, will follow him on this buisness and will also be a film producer. Suzanne FLORAT is also the niece of Francois Étienne REICHEL, known as Frantz REICHEL (one of the most important sports leaders of the 20th century and pioneer of sports journalism). Suzanne FLORAT began by making sketches on spot, specialy during the summer in the French Riviera, also during the Parisian fashion shows where she is approached by women's magazines. In July 1927, she began to work with the American newspaper New-York-Herald-Tribune, where she wrote weekly small articles illustrated by these drawings (paid 200 USD per month). In 1929, the newspaper asked her to provide only 3 drawings per week (about 12 per month), the writing part of the articles being entrusted to the sulphurous Mrs Jean DONALDSON (know to be the best dressed woman in Europe), then wife of Captain John Victor NASH of the British army. However, for the publications, Mrs DONALDSON removes the artist's signature and leaves only the initials "J. N." pseudonym of Madame Jean John NASH. Suzanne FLORAT files a complaint with the french court. This case will become famous in the French profession of fashion cartoonists, because it will create the first case law to protect the authors of fashion sketches and thus oblige publications to mention their names next to the work. The case will be judged on July 11, 1933, before the civil court of the Seine and will oppose Suzanne FLORAT to a woman already well known in fashion industry and by the courts of justice (At the bottom of this page, please have a look on her biography). The case will not put an end to the collaboration of S. FLORAT with American publications, it is possible to find these drawings signed until 50s. She will also continue her career in France, notably with the famous magazine Femina. Suzanne FLORAT died on February 3, 1997, in Montmorency located about thirteen kilometers north of the gates of Paris.
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