"Véronique de Paris" advertising catalog
Books & Magazines
Inventory number
2021.12.15.14.BM.PU.1937.FRAuthor:
Véronique de Paris (French, 1932 - 1948)Description
Advertising booklet in order to promote the new Summer 1937 collection of female clothes of the French brand Véronique de Paris. The book has 28 pages, including front and back, and shows different models of everyday and evening dresses, suits, coats, fur mantles, hats, blouses, and one wedding gown on the center double page.The cover features a woman outdoors, dressed in a crinoline-style dress and a beanie on her head. She holds in her hands a branch of a flowering tree. The cover illustration largely refers to the character of Marguerite GAUTIER, hero of the famous novel by Alexandre DUMAS fils, published in 1848, "La Dame aux camélias" (literally The Lady with the Camellias, commonly known in English as Camille). In 1936, Metro-Goldwyn-Mayer (MGM) released the film "Camille" (the French title being "Le Roman de Marguerite Gautier") based on the novel by Alexandre Dumas fils, directed by George CUKOR with Greta GARBO in the title role of Marguerite Gautier and Armand Duval interpreted by Robert TAYLOR. According to a news item in Daily Variety, MGM had considered changing the setting of the famous Alexandre Dumas story to modern times. If the film was not changed to modern times, the producer Irving THALBERG wanted the film to have a more contemporary feeling than earlier Camilles. He wanted audiences to forget that they were watching a historical movie. The modernization of the story proved to be successful. Not only was it a box office success and considered Greta GRABO's best role in cinema, it is now ranked 33rd among AFI's 100 Years...100 Passions, a list of the top 100 greatest love stories in American cinema and also part of Time Magazine's All-Time 100 Movies. But the movie also strongly influenced the filmic aesthetic, opening the door to film "Gone with the Wind" and more widely to the fashionable feminine silhouette which will culminate with Christian DIOR's New Look style.
Material
PaperOrigin
1937 FranceDimensions
Length : 21 cmHeight : 27 cm
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