In 1976, Gianfranco FERRE launched his fashion house, Baila, and presented his first women's collection in 1978 and his first men's creations in 1982. Two years later, his first perfume, in 1987 his collection of furs, then the Ferré Jeans line. in 1989. In 1994, the collections of the Gianfranco Ferré label were distributed exclusively in seventeen boutiques around the world and it had more than two hundred and fifty points of sale.