"Le Petit Écho de la Mode" is a French weekly women's magazine, founded in the 19th century, owned by Charles de PENANSTER, then disappeared in 1983. This title was an almost immediate success, reaching a circulation of 300,000 copies in 1900 and more than one and a half million copies each week in 1950, before disappearing. Named "Le Petit Echo de la Mode" from 1880 to 1955, then the "Echo de la Mode" from 1955 to 1977 and finally "Petit Echo de la Mode / Femmes d'Aujourd'hui" from 1977 to 1983. "Le Petit Journal de la Mode" was launched in 1878, a loss-making newspaper, it was taken over a year after its launch by Charles de PENANSTER, a young senator from Côtes-du-Nord, and his wife, née Claire LE ROUX. It then becomes "Le Petit Echo de la Mode". Claire de Penanster becomes editor-in-chief under the pseudonym Baronne de Clessy. The newspaper defines itself as a practical family weekly newspaper, mainly aimed at women, with an editorial line linked to social Catholicism, all at a very low selling price. In addition to the theme of fashion, addressed from the first cover, daily life is relayed through embroidery, cooking, education, good manners and furnishing advices. At that time, following the 1870 defeat against Prussia and the fall of the Second Empire in the same year, France paid considerable war indemnities to Germany. In this period of crisis, modest households find in this newspaper tips to improve daily life.