From 1920s James Fryer operated as a decorator of whiteware blanks brought in from local factories. From 1945 as an earthenware manufacturer at Well Street, Tunstall, Stoke-on-Trent. From 1945 pottery was actually produced although some whiteware was still shipped in for decorating. From 1955 whiteware was no longer brought in and all items were manufactured on the premises. It was in the early 1950's that there was a programme of streetrenaming in Stoke-on-Trent - Well Street was renamed to Roundwell Street and Cross Street was renamed to Ouldcourt Street.