Cerruti 1881 (Italian, founded in 1967)
Cerruti 1881 is an Italian luxury fashion brand founded in 1967 by the Italian stylist and fashion producer Nino CERRUTI. It was named "1881" because Nino's grandfather established the family woolen mill, Lanificio Fratelli Cerruti Wool Mill, in Italy in 1881. At the beginning the company headquartered in Paris at 3, Place de la Madeleine on the Right Bank. The first shop it opened at 27, rue Royale, where headquarters of the company are located today.
The family textile mill Lanificio Fratelli Cerruti produced flannel, tweeds, cashmere, and butter muslin in Italy's Piemonte region, importing yarn from Australia and South Africa. Nino took over the family business after his father's death in 1950. In 1958, he made a notable fashion show in Rome featuring Anita Ekberg to introduce a new color, "battalion" (patented blue color). In 1964 Giorgio ARMANI joined the company as a design assistant – he worked there till 1970. In 1967 Nino launched Cerruti label with a menswear collection, in 1976 the Cerruti Woman line was introduced. In 1978, the house launched its first fragrance "Nino Cerruti pour Homme". During the 1980s, Cerruti began producing clothes for films, in 1994 the house became the official designer for the Scuderia Ferrari Formula 1 team. In 2000 Nino CERRUTI sold his brand to Italian investors and got back to the family business Lanificio Fratelli Cerruti, dal 1881. After several M&A deals in 2006, Cerruti was sold to American private equity firm Matlin Patterson. Nino CERRUTI passed in January 2022.