Mr. John it was an American hat brand, established by John P. JOHN, born John Pico HARBERGER (Munich, Germany, 1902 – NYC, USA, 1993), emigrated to the United States in 1919. According to the New York Times, "in the 1940s and 1950s, the name Mr. John was as famous in the world of hats as Christian Dior was in Haute Couture". At the beginning he formed a partnership with Frederick HIRST – John-Frederics millinery – in 1929. He started his own millinery company, Mr. John, Inc., in New York in 1948. The most famous work of the company was for Vivien LEIGH in "Gone With The Wind". African American designer Mildred BLOUNT, who made these 19th century-style hats for the company, was uncredited at the time for her work. After a long association with Hollywood and Broadway, demand for Mr. John hats grew exponentially. Mr. John P. JOHN became one of the first licensor of his name on the American market. In 1953 in partnership with Louis BLUM of Kent Jewelry for Men he got a licensee for men's costume jewelry line. Designer died in 1993 at an age of 91 in his Manhattan apartment.