Cricketeer is an American-based, men’s tailored clothing brand with roots dating back to 1938. Originally a brand of Samuel Spitz Co. of Chicago, Cricketeer was acquired by Joseph & Feiss, the oldest US clothing manufacturer, founded in 1941, in 1957. Joseph & Feiss ran Cricketeer as a mid-range brand in the 1950s and 1960s, aimed at ambitious young executives. Many of the earlier ads were hand-drawn, and aimed at people such as the "Young Man Who Wants To Make $10,000 a Year Before He is 30"). As the 1960s rolled on, these ads were replaced by color ads featuring fashionable couples in Cricketeer clothing on dates – or the adventures that a rising young executive would have in his Cricketeer suit. Such as, for example, spilling his soup on it when he learns of his 1963 tax bill... In 1970s Cricketeer's advertising agency ditched their martinis for drugs. Gone were the line drawings and "cool" date pictures and copy. Such as the series in which a contortionist was shown in.... odd positions in Cricketeer clothing. That series of ads was not successful, so it was replaced with a series of ads, that offered advice on "How Not To Marry The Girl" and "Things Someone Should Give Constructive Thought To" – ads that even by the standards of the 1970s managed to be offensive. The first suggested you "Make a pass at her mother. Her father?" while the second suggested someone ponder what would happen if the first woman President got pregnant in office. By the late 1970s declining sales led Cricketeer back to its roots, focused on the classic good taste that Cricketeer exemplified. These fit with the aesthetic of the Preppy Revival of the 1980s, and the new-found success of Cricketeer led to a woman's line – Cricketeer Tailored Woman, whose ads were classically "wealthy 1980s". Cricketeer continued until 1994. In 2023 Trybus Group, a multi-generational clothing company established in 1972, announced rebirth of Cricketeer as an iconic American clothing brand.