Trevira GmbH is famous as the first European company that used polyester fibers. The trademark "Trevira" was registered in 1933 by Adolf KÄMPF, plant director of the former artificial silk factory in Bobingen, Germany. It is known that the name arose from a linguistic error – KÄMPF wanted to derive the brand's name from the Roman name of Augsburg (Augusta Vindelicorum) but mixed it up with Augusta Treverorum, which was the name of Trier. In 1946-1947 the technical director of the factory was Paul Schlack (who developed nylon fiber in 1938 together with Berliner Aceta GmbH at IG Farben). After the WWII in 1952, the factory became part of Farbwerke Hoechst AG and started to develop polyester continuous filaments in 1956. It became the world’s largest polyester supplier at that time. The factory's clients at various times were fashion houses of Karl Lagerfeld, Jean-Charles de Castelbajac and Silvio Piattelli.