House of Doeuillet (French, 1900 – 1937)

Maison Doeuillet was a Haute couture house located at 24 Place Vendôme in Paris. Founded by Georges Camille DOEUILLET (1865 - 1934), it was considered one of the most influential fashion houses in France. At the begining of his career, Georges Camille DOEUILLET worked as a business manager at the fashion house Callot Soeurs, where he was known to be passionate about business. At Callot Soeurs, he introduced Madeleine VIONNET who undertook an apprenticeship within the house before creating her own Vionnet fashion house. In 1900, DOEUILLET opened his house at 18 Place Vendôme in Paris, France. He was the first designer to set up his house on Place Vendôme before other fashion houses followed him to this location in Paris. In 1911, DOEUILLET was named an officer of the Legion of Honor in recognition of his contribution to fashion. In 1912, he took over as president of the Chambre Syndicale de la Haute Couture in Paris. In 1913, when the Théâtre Mogador opened, the Doeuillet house created the stage outfits for the first performance. On this occasion, the house presented the first cocktail dress in the world which influenced a generation of fashion designers who incorporated these styles into their collections. In 1914, in reference to his influential introduction of the cocktail dress, he was cited by Vogue. The same year, DOEUILLET moved his house to larger premises at 24 Place Vendôme. DOEUILLET served as president of the Chambre Syndicale de la Haute Couture until 1915. During World War I, the French government supported the "grand masters" of couture, including Doeuillet. During his reign, they sent dresses from these prestigious designers to showcase French fashion at the 1915 Panama-Pacific International Exposition. In 1925, the French industrialist Georges AUBERT introduced the Doeuillet company on the stock market. AUBERT takes a large stake and becomes the administrator of the house. During the following months, Doeuillet merged with the Jacques Doucet house, within a holding company headed by AUBERT and including the haute couture houses Agnès, Paul Poiret, Drecoll et Beer and Germaine Patat. In 1929, the new Doeuillet-Doucet company was grouped at 21 rue de la Paix then moved to 47 rue Pierre-Charron. Georges DOEUILLET died in 1934 and the Doeuillet-Doucet company was liquidated in 1937, not without having had problems with the Oustric bank, whose founder, Albert OUSTRIC, was also a director of the Georges Aubert Group companies.
Loading...