House of Carolina Herrera, founded by Venezuelan designer Carolina Herrera, offers a luxury prêt-à-porter collection, with a unique style. The sales price of its products is three or four times higher than in the medium segment of the market, and is a further positioning tool of the brand in the market. A pioneer in mixing luxury with accessibility, she ventured shortly after launching her signature style with the first iconic wedding dress created for Carolina Kennedy, 'the princess of the United States (1986).