Luis de la ROCHA (Spanish, Madrid 1886 - 1968 Paris)
Luis de la ROCHA is a Spanish painter, designer and costume designer active in France, mainly between the 1910s and 1960s. He collaborated with his wife, Jeanne ALGER, who mainly worked on fashion items.
Luis Eduardo José Antero de la ROCHA y CANALS was born on January 3, 1886 in Madrid. He is the son of the Spanish painter Eduardo de la ROCHA y GONZALEZ and Josefa CANALS y GRACIA PIZZANS. He trained with the painters Germán HERNANDEZ AMORES and Julián SANZ. He submitted his works to the National Exhibitions of Fine Arts in Madrid in 1892, 1895, 1906 and 1910, obtaining an honorable mention. He also obtained an honorable mention in 1901 in the sculpture section.
He moved to Paris where he lived at 336, rue Saint Jacques, in the 5th arrondissement. He frequented artists such as the painters Laurent AUBERGE de GARCIAS (1865-1920), André-Hubert LEMAITRE (1885-1965) and his wife Ivanna Jacovlena KOYTCHEFF (1893-1973) or the designer Louise Jeanne ALGER (who would become his future wife ) whose sister is the singing teacher, Annette ALGER, whose studio was located at 138, Faubourg St Honoré.
He married Jeanne ALGER, with whom he moved in with his parents-in-law, in Vincennes, at 173, rue de Fontenay. The couple had a daughter born in 1912, named Marie-Josephe Valentine. With his friends, the painter Emiro CELLI and the playwright René BRUYEZ, they founded the newspaper "L' Affranchi", for which the Lithuanian poet Oscar Vladislas de LUBICZ-MILOSZ sometimes published articles. In 1915, Luis de la ROCHA exhibited again at the Madrid salon. After the war, he was part of the Cercle Paris-Amérique Latine. His studio was frequented by avant-garde artists visiting Paris such as the Mexican painter Diego RIVERA and the American painter Walter PACH. At the International Exhibition of Modern Decorative and Industrial Arts in Paris in 1925, he obtained the honorary diploma, in the “clothing” category. However, as suggested by an article entitled “Exhibition of hangings, screens and embroidered and painted cousins” published in Paris-Journal of Sunday January 4, 1920, the painting on fabric could rather be the work of his wife. The article clearly mentions her as the painter's wife. Thus Luis de la ROCHA would have rather executed paintings and drawings, while his wife would have produced the fashion items.
He truly achieved success in France in the 1930s, when he collaborated extensively with theater, opera and dance by creating costumes. But also by drawing for newspapers and magazines, as well as to illustrate books. In March 1935, a retrospective exhibition of his work took place at the A. Barreiro gallery (30, rue de Seine) in Paris, under the kindness of the Spanish ambassador, Juan F. de CARDENAS. He died in his apartment on October 27, 1968 and was buried in the Père Lachaisse cemetery.
His workshop was sold to Drouot by Maître CHAMPETIER DE RIBES on April 14, 1975.