Department store PUB in Stockholm was founded by Paul U. Bergström, Paul Urbanus Bergström (1860–1934) who was a Swedish businessman. The name PUB is for the initials of Paul Urbanus Bergström. When Paul U. Bergström worked for C. J. Pettersson for six years and learned the profession, he had the opportunity to borrow SEK 5,000 to take over a leather goods store that had become insolvent. The store, which only had a small shop window, was located at Holländargatan 2. In 1882, Paul U. Bergström opened his first store at Hötorget in Stockholm, almost on the same site where the PUB department store still has its main business. Paul U. Bergström was one of the first in Sweden to start selling ready-made clothes in various sizes and his business expanded rapidly. As a newly established businessman, he put an end to two what he considered to be widespread "mishaps" in the retail trade, namely bargaining and giving credit. In his clothing store, fixed prices applied and it was to be paid in cash at the time of purchase. It turned out that customers appreciated his straightforward business practices. The business went with a very good profit and soon he owned a string of shops around Hötorget. It was Paul Bergström's son, Kristian Bergström, who offered Greta Garbo employment as a shop assistant in her father's department store, which became Garbo's gateway to the film through the commercials she appeared in for PUB. Kristian Bergström had met her at Ekengren's hairdressing salon (which at the time was on Götgatan) where she worked in 1920 and in July 1920 Garbo started working at PUB's hat department and later appeared as a mannequin for PUB's clothes in various commercials. Through the commercials that were shown in Stockholm's cinemas, she was discovered by people in the film industry. In 1923, he started the construction of the large department store at Hötorget (corner house Hötorget-Gamla brogatan) in Stockholm as it looks today. The department store was named after his initials PUB-Paul Urban Bergström. The foundation of the house was laid three floors below ground level by blasting away rocks. The house was then built with seven floors above ground. Towards the end of 1925, the facade was completed and on December 1, 1925, the gates were opened to the public. Architects were Edvard Bernhard and H. Ahlberg. In the late 20th century, the upper 4 storeys of the department store were converted into a hotel: the Rica Hotel Kungsgatan, later the Scandic Hotel Kungsgatan. In 2015, plans were announced to close the last remaining portion of the store and convert the entire building to the Scandic Hotel Haymarket. Other information In April 1917, when the Russian Bolshevik leader Lenin traveled through Stockholm, the Swedish Communists Ture Nerman and Fredrik Ström took their comrade to PUB where they bought him a new suit so he would look good coming back to Russia. In December 2009 PUB became the center of the political hot potato Noko Jeans who sold the first North Korean jeans at the department store but was pulled by PUB after a political controversy regarding the working conditions.