JOSEPH is a contemporary British brand, with a focus on luxurious essentials. Maison JOSEPH was founded in 1966 by Joseph ETTEDGUI, born in Casablanca. As a true visionary, he supports houses that have become emblematic today as well as emerging labels. At the origin of concept stores, places of discovery of new designers and new ideas, he plays a key role in the adoption of a contemporary style with his customers. The JOSEPH brand was established by itself in 1983. Focusing on luxurious essentials, it offers women a complete and modern wardrobe. Today, JOSEPH has 23 stores around the world. The brand also has a strong presence online and with more than 400 distributors.