Printemps was founded in 1865 by Jules Jaluzot and Jean-Alfred Duclos. The original shop was expanded in 1874, and lifts installed. After a fire in 1881, it was rebuilt and became the first department shop to use electric lighting, in 1888. It was such a novelty that a glass wall was installed so that customers could see how the power worked. In 1904, it was connected to the metro. The Printemps revolutionised the way department shops were run by implementing set and standardised prices, targeting the expanding middle classes by making their prices accessible. They also pioneered the use of discount sales for clothing of past seasons and branding innovations. In 1904, Gustave Languionie succeeded the founder, Jules Jaluzot, and announced the construction of a second store in 1905. This location, designed by architect Rene Binet, opened in 1910. Another store was opened in Deauville in 1912. The discount outlet, Prisunic, was founded in 1931. By 1970, there were 23 Printemps locations and 13 Prisunic discount outlets. In the 1980s, the brand opened stores in Japan, Istanbul, Jeddah, Dubai, Singapore and Kuala Lumpur