Yves Rocher France is a cosmetics company founded by Yves ROCHER (French, 1930 - 2009) in La Gacilly (Morbihan) in 1959. When his father died at the age of 14, he decided to help his mother in running a large family textile business. An old healer gives him the recipe for a hemostatic ointment to which he adds ficaria. Yves ROCHER decides to handcraft it in the family attic and sell it directly to users, through classified ads. Natural products and mail order were to be the pillars of the cosmetics company he founded in 1959. Yves ROCHER’s credo is to democratize access to beauty products. Three years later, he opened his first store and then expanded abroad. The company will then continue to grow. In 1969, he built the La Gacilly site for body care, in 1978 the construction of the Rieux site for make-up, and in 1982 the construction of the Ploermel site for perfume. His three children work for the Yves Rocher Group: Didier headed the group from 1992, Daniel created the Daniel Jouvance brand and Jacques monitors environmental issues. But Yves ROCHER must return to the head of the group following the accidental death of his son Didier, which occurred in 1994. His grandson Bris was appointed vice-president of the group in 2007, he inherited the company upon death of the founder of a stroke on December 26, 2009.