Joseff of Hollywood is a jewellery brand founded in 1935 by Eugene JOSEFF (1905 - 1948), the premier costume jeweler in Hollywood. Born in Chicago in 1905, Austrian by birth, Eugene JOSEFF moved to California in the 1920s, hoping to get orders for making costume jewelry for characters of Hollywood movies. Through artistic creativity and business acumen, he was the best jewellery designer and main supplier of jewellery for leading studios. In addition, he developed a line of jewelry for public. The success accompanied him until the tragic death in 1948. Since 1950 the company “Joseff of Hollywood” ran his widow Joan Castle.