Geoffrey Beene, Inc. was founded by Geoffrey BEENE in New York City in 1963, in partnership with Teal TRAINA's Leo Orlandi in a Seventh Avenue showroom. A year later, he was awarded the Coty American Fashion Critics' Award, one of the most prestigious awards in fashion. His first collection was featured on the cover of Vogue Magazine. In his 1970 collection, BEENE applied the use of inexpensive fabrics such as sweatshirt and denim fabric for evening dresses. Introduced in 1971, the Beene Bag line of women’s wear used the same silhouettes as his couture line. By the mid-1970s, Beene had a number of licensing agreements for products such as eyeglasses and bed sheets, and also his most famously known cologne called "Grey Flannel", launched in 1975. It contains notes of orange, lemon, rose, geranium, sandalwood and cedar wood, and is considered a classic men's fragrance winning a FIFI Award in 1976. In 1976, BEENE became the first American designer to show a collection in Milan, Italy. This success led to his sixth Coty Award in 1977, for giving impetus to American fashion abroad. In 1982, BEENE received his eighth Coty Award; the most awarded to any one designer. In 1986, BEENE was named The Council of Fashion Designers of America's Designer of the Year. Two years later, the Council of Fashion Designers of America awarded BEENE the Special Award for Fashion as Art. In 1989, he opened the first Geoffrey BEENE retail boutique on Fifth Avenue. BEENE's clients included Lady Bird Johnson, Pat NIXON, Nancy REAGAN, Faye DUNAWAY and Glenn CLOSE. BEENE was known as both an innovator and a teacher. Several of his former apprentices, Kay UNGER, Alber ELBAZ, Maria PINTO, and Doo Ri Chung are now successful fashion designers.