Fashion house Veneziani was founded in 1937 by Jole VENEZIANI, born in Taranto the 11th of July 1901. Her birth name, Jolanda, is in reference to Jolanda Margherita di Savoia, born in the same year. Soon after she changed to the abrreviated Jole. She moves to Milan when still a girl just 8-9 years old, after her older brother Charles, for her almost a father, had moved, she would soon be joined by other family members. She studies to be an accountant, but longs to be an actress, although Charles would try several times to discourage her. From buying her first lapin furs, her passion for clothes and fur led her, throught a lot of sacrifice, to open her first fur atelier in 1937. Following the relocation to the atelier in Via Montenapoleone 8 in 1944, in 1946 she opened the Haute Couture department next to the fur workshop, under the request of her cliented fascinated by her creativity and brilliance. Never limiting herself to just sales, she would advise her customer that became her friends, exactly how to wear and accessorise her clothes. In 1951 she is among the founders of Italian High Fashion, she is a guest of Count GIORGINI in Villa Torrigiani in Florence, to show her collection. The press and the public all applaud each Florentine presentation of Jole, whose distinctive characteristics are: pure inspiration, a deep sense of colour and smart direction. In Florence, a year on she is now fully on the international stage: February 4, 1952 the American weekly magazine 'Time', commenting on the Palazzo Pitti fashion shows, reported, in contrast to her colleagues who had presented just a few selected items of clothing, her generous participation in the event was underlined with a collection consisting of 130 items of clothing. She was awarded the Giglio d'Oro prize for high fashion, the symbol of the city of Florence, given in recognition to those who most contributed to the affirmation of Italian Fashion throughout world (for the most number of sales abroad). In 1957 Jole VENEZIANI he begins working with Alfa Romeo for the production of the first cars with coloured bodywork, revolutionary for the time. Upon returning from a trip to the U.S. where she had seen cars "bright, colourful as candy, sparkling, flashing in the sun," she met Italian car industry leaders to propose the production of car bodies in seven shades of colour, combined with a number of matching interiors. The success was immediate and soon copied by other auto manufacturers, first of all, FIAT. As she recalled, "I, to this idea, expected not even a penny, I was very happy to do something for my country and also I got rid of all that depressing black all around me." On June 11, 1958 in Rome, in Via Vittorio Emanuele Orlando 3, at the Grand Hotel, "The Chamber of Italian Fashion Union" was established , the forerunner of what would subsequently become known as "the National Chamber of Italian Fashion" . The headquarters of the Association was established in Rome, provisionally, from Piazza di Spagna 93. Present at the signing of the deeds were the leaders of the most important Italian Haute Couture and some individuals who, in those days, played a leading role in the promotion of the sector: Maria ANTONELLI in Borrello, Roberto CAPPUCCI, Princess Caracciolo Ginnetti, Alberto FAGIANI, Giovanni Cesare GUIDI, Germana MARUCELLI in Calza, Emilio Federico SCHUBERTH, Simonetta Colonna Di Cesarò in Fagiani, Jole VENEZIANI, Francesco BORRELLO, Giovanni Battista Giorgini and the Lawyer, Pietro PARISIO. In 1984 Jole moves to Milan in Via Morgagni and entrusts the direction of the Fashion House to Federico BANO.