Jimmy Choo is a luxury brand emblematic of the 21st century defined by a strong, independent, bold and undoubtedly glamorous style. Born from the imagination of a shoemaker named Jimmy CHOO, established in London's East End in the early 1990s, the house already offered its creations to the biggest names in the international jet set, including Princess Diana. The company Jimmy Choo was founded in 1996. Sandra CHOI, the niece of Jimmy CHOO, who had hitherto directed the creative service of the London workshop, became artistic director, a position she still holds to this day. Mr. CHOO left the house in 2001. Both sexy and perfectly rooted in the spirit of the times, the shoes of the Jimmy Choo brand are also distinguished by the exceptional expertise of the Italian shoemakers who manufacture them. Thanks to these qualities, the house immediately resonated with a refined clientele. His goal was to create a luxury business with a global reach, Jimmy CHOO knew how to attract external capital and engaged the company in a significant expansion of the range of products as well as zones and distribution chains. A true pioneer of the art of "people" clothing, Jimmy CHOO was one of the first designers to offer his shoes and handbags to the biggest Hollywood stars, the red carpet proving to be the ideal catwalk for the brand. Today, the biggest icons of fashion are adorned with Jimmy Choo: celebrities, members of the royal family, musicians or even heads of state. The first Jimmy Choo store was opened on Motcomb Street in London in 1996, thus widening the distribution of the company present in some of the largest multi-brand brands worldwide. Two years later, the company established itself in the United States by opening two stores: one in New York and the other in Beverly Hills. The brand's international development continued with the establishment of Jimmy Choo boutiques in the main luxury shopping destinations in the most beautiful cities and streets in the world, including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills and Ginza in Tokyo.