In 2011, Alexandre VASSILIEV instituted a new project - “Alexandre VASSILIEV’s Lilies.” Alexandre VASSILIEV - the ambassador of the brand “Alexandre VASSILIEV’s Lilies”, fills him with his own sense of understanding the style and status. The unique collections developed by the Maestro in collaboration with the Folk art crafts, the best masters of Russia are a chance to tell the world about the bright original national style. The main goal of the brand “LILIES of Alexandre VASSILIEV” ("LILIES de Russie" in international status) is to educate, preserve national craft traditions, develop a new modern history of art crafts, increase the prestige of Russia as a country rich in the unique talents of its craftsmen. The brand supports the historical craftsmanship of Russia, preserving and transmitting unique technologies from generation to generation, from century to century. Alexandre VASSILIEV, together with folk crafts, the best masters of the country, creates products at the collection level, which allows us to rethink and accept the artistic value of the crafts themselves, the craftsmen, whose work creates the collections. All collections are distinguished by the bright author’s look of Alexandre VASSILIEV, reflect a deep knowledge of the history of Russian culture, art, fashion, traditions, which makes the collections truly unique.